Welcome to the Wear to buy Black Shop where every purchase is a statement — of style, intention, and community.

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Unlock exclusive perks with the Wear to buy Black Subscription! Subscribe today for FREE and get our list of Vetted and Verified Black-owned Brands, plus Promotion Codes, Save 50% instantly on your first purchase, and get a Free Wealth Planning Session with our Sponsor True Wealth Unlimited!

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Wear to Buy Black Shop

Wear to buy Black Weekly Subscription

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Shop Our Merch

We believe that supporting Black-owned brands should be effortless and empowering, which is why we create lifestyle products that seamlessly fit into your everyday routine.

Whether you're sipping from your Clear Intentions Cup in between reps at the gym, rocking your W Logo Hoodie while running your own Black-owned business, or running errands with your Utility Crossbody Bag, each item is made to inspire pride, purpose, and practicality.

Wear to buy Black

WTBB Clear Intentions Cup (16 oz)

$34.99 USD
$34.99 USD
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Wear to Buy Black Shop

Women's Flowy Cropped Tee

$48.83 USD
$48.83 USD
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Wear to Buy Black Shop

W Logo Utility Crossbody Bag

$54.99 USD
$54.99 USD
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Wear to Buy Black Shop

W Logo Unisex Hoodie

$70.00 USD
$70.00 USD
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About Us

Founded by U.S. Air Force Veteran and PMP-certified project manager Jacquelyne E. Millender, Wear To Buy Black makes it easy, exciting, and empowering to support Black-owned fashion and beauty brands every day.

Our flagship site, weartobuyblack.com, is a curated directory and blog spotlighting standout brands and the entrepreneurs behind them.

Here at weartobuyblack.shop, you can shop official merch, join our monthly subscription, and participate in our affiliate program — all designed to deepen your connection and amplify your support for Black-owned businesses.

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